Wish Case study
Leverage social proof to increase customer conversion rate
Product Designer- Solo work
As a CMU student who works 14 hours a day, 7 days a week, how do you feel when you fall behind your planned schedule, run late for a bus, and then, late for school? We found that students would feel bad about themselves when that happens.
Movit is designed to help students stay on top of their schedule through transportation planning. It supports calendar-based commute planning, auto-detection of plan completion, and rewards for persistent plan completion. We believe Movit will help students to form the habit of being organized, starting from their commute and shaping their life.